# AI Ads

> Google Ads with AI and human approval. Media Access combines experience dating back to 2004 with proprietary research to manage and improve your ad account.

Original: [AI that works. People who take responsibility.](https://mediaaccess.uk/services/ai-ads/)

## AI that works. People who take responsibility.

We have worked with Google Ads since 2004. Through our own research and many years of hands-on experience, we have developed a way of working where AI helps manage the account while experienced people review and approve the work.

AI analyses and suggests. We review and approve.

- 2004: Our experience with Google Ads started

- AI + people: Analysis with human review

- Your goals: The direction for the work in your account

## More capacity for what makes a difference.

### A strong starting point

We review account structure, ads, keywords and landing pages. The goal is to understand what drives relevant enquiries and where the budget can be used more effectively.

### AI in the ongoing work

AI helps us process account data, identify patterns and suggest actions. That creates more room for the assessments that require knowledge of the business and its customers.

### Human approval

Suggestions from AI are reviewed by people before we implement them. We look at the relationship between relevance, budget and business goals before any action is taken.

### Follow-up you can understand

You gain insight into what we have done, what the numbers are telling us and what we want to test next. Clicks must be seen in the context of the quality of the enquiries.

## A clear path from data to decision-making.

Technology gives us more options. Experience helps us choose. Together, we set the framework for the work in your Google Ads account.

### 1. Clarify goals

We agree on target audience, desired enquiries, budget and what counts as a good result for you.

### 2. Analyse

AI and advisers review account data and landing pages. We make sure the tracking provides a useful basis for decision-making.

### 3. Approve

An adviser assesses the suggestions against the agreed framework. Approved actions are then implemented in the account.

### 4. Learn and adjust

We monitor results and feedback from sales. What we learn is used to prioritise the next improvement.

## What you may be wondering

### Does AI take over the entire Google Ads account?

AI supports account management, analysis and the development of recommendations. People are behind it all, reviewing and approving the work. You have a team to talk to about goals, budget and priorities.

### How is this different from Google’s automation?

Google has its own automated features, including for bidding. Our service is about the work around the account: analysis, prioritisation and human assessment of actions in light of the company’s goals.

### Can you use the account we already have?

We are happy to start with a review of your existing account. Access, history, tracking and any agreements are clarified before we plan ongoing management.

### What does AI Ads cost?

Pricing depends on the scope of the account and the level of support you need. We clarify fees and ad budget in the proposal. The introductory price for ChatGPT Ads is a separate offer and does not apply to the Google Ads service.

## Insights you can use

- [Google Ads with AI: What should humans still approve?](https://mediaaccess.uk/insights/google-ads-with-ai-and-human-oversight/index.md)

- [ChatGPT Ads or Google Ads: Where should you start?](https://mediaaccess.uk/insights/chatgpt-ads-vs-google-ads/index.md)

- [How to build a landing page for relevant enquiries](https://mediaaccess.uk/insights/landing-pages-that-generate-enquiries/index.md)

## What could your account achieve?

Talk to us about your Google Ads account, your current results and how AI and experience can work together for your business.

[Talk to us about AI Ads](https://mediaaccess.uk/contact/)