How ChatGPT Ads works.

A major channel for search and information.

In May 2026, OpenAI stated that ChatGPT had more than 900 million weekly active users globally. People use the service to find information, explore options and get help making decisions.

For your business, that means a new opportunity to be discovered while a potential customer is researching a need. Ads can appear in relevant conversations on Free and Go.

Get in early in Europe.

ChatGPT Ads is available through self-service Ads Manager in 31 European markets. The legal entity that advertises and is billed must be established in a supported country. Check OpenAI’s country list before getting started.

We recommend getting started early. That gives you time to learn which messages spark interest, test your offer and build experience with the channel before you potentially scale up your efforts.

A 30-day test gives you a concrete starting point. We clarify the offer and materials, monitor the results and review what you’ve learned together.

Tailor the ad to what the customer is asking.

The ads can be designed around the questions and needs customers bring into ChatGPT. We tailor the ad copy, the offer and the page the ad leads to, so the message fits the customer’s situation.

Someone asking for a family-friendly restaurant may care about a children’s menu and plenty of space. Someone planning a business dinner may be more interested in a quiet setting and the option to reserve a private room. That creates different starting points for the ad content.

In the setup, we describe which needs and situations the offer is suited to. This helps OpenAI assess when the ad is relevant. You cannot reserve specific questions or guarantee that the ad will appear when someone uses a particular wording.

Results without access to private conversations.

Advertisers receive aggregated reporting, such as impressions and clicks. You do not get access to users’ private conversations, history or memories.

OpenAI states that personalized ads are not currently available in the EEA or Switzerland. Ads must still be clearly separated from the response itself.

What about visibility without ads?

The visibility check examines whether your business is suggested in a selection of ChatGPT responses with web search. ChatGPT Ads provides paid visibility through advertising. These are two different things, and an ad campaign does not guarantee that your business will be mentioned in the regular responses.