AI SEO 4 min read
AI SEO for businesses: Where should you start?
Start with the pages and questions that matter most to your customers. Here’s how to build a useful foundation for visibility in search and AI answers.
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Knowledge for your next step.
Guides on AI SEO, Google Ads, ChatGPT Ads, strategy, and development. Get help prioritising your marketing and building solutions that are useful to your customers.
New in Europe
ChatGPT Ads has launched in Europe. What should your business do now?
European businesses can now get started with ChatGPT Ads. Here is the confirmed status and a practical framework for planning a limited first test.
Read the articleAI SEO
Make your website easier to find and understand in search engines and AI services.
AI Ads
Google Ads with AI, strong measurement points, and human judgement.
AI Ads 4 min read
Google Ads with AI: What should humans still approve?
How to combine AI in your advertising work with clear goals, good data, and people who assess the recommendations.
Read the articleStrategy
Prioritise initiatives and create a plan that connects marketing to business goals.
Strategy 4 min read
Create a marketing strategy for the next 90 days
Choose one main goal, assign ownership of the actions, and set aside time to learn. A working model for greater consistency in your marketing.
Read the articleChatGPT Ads
Understand the new advertising channel, the costs, and the opportunities for your business.
ChatGPT Ads 5 min read
ChatGPT Ads has launched in Europe. What should your business do now?
European businesses can now get started with ChatGPT Ads. Here is the confirmed status and a practical framework for planning a limited first test.
Read the articleChatGPT Ads 5 min read
What does ChatGPT advertising cost, and when is a test worth the money?
A sound pricing assessment starts with the total cost and the value of a customer. Use the calculation example and checklist to plan an initial test in ChatGPT.
Read the articleChatGPT Ads 5 min read
ChatGPT Ads or Google Ads: Where should you start?
Your choice of channel should follow customer needs and business goals. Here we compare ChatGPT Ads with Google search ads and show how to run a fair test.
Read the articleChatGPT Ads 6 min read
Visible in ChatGPT: What your business should work on on the website
Visibility in ChatGPT starts with a clear offer and accessible, verifiable content. Use the checklist to identify what you should improve first.
Read the articleMarketing
Choose the right actions, ask better questions, and measure what matters to your business.
Marketing 6 min read
How to choose a marketing agency for your business
A good agency selection starts with a clear need. Use this buyer’s guide to compare proposals, ask better questions, and agree on what the collaboration will actually deliver.
Read the articleMarketing 6 min read
Digital marketing for businesses: a plan for the first 90 days
What should a business do first when the website, ads, and content all need work? Here is a 90-day plan that ties activities to the customers you want to reach.
Read the articleMarketing 6 min read
How to build a landing page for relevant enquiries
A landing page should make it easy to evaluate the offer and get in touch. See how you can improve content, forms and measurement without guesswork.
Read the articleMarketing 5 min read
Local SEO for businesses: become easier to find and choose
Get your Google Business Profile, website, and customer intake working together. A practical guide to local search engine optimisation with clear services and real service areas.
Read the articleWeb development
From the first requirements specification to a website that supports sales and a simpler working day.
Web development 4 min read
From idea to first version: How to define an MVP
Clarify what the user needs to accomplish before creating the feature list. That gives the first version a clear purpose and a realistic scope.
Read the articleWeb development 5 min read
Web development for businesses: from needs to a website that works
Web development starts with what customers and employees need to get done. Here is a practical guide to choosing a solution, writing requirements, testing and handover.
Read the articleWeb development 6 min read
What Does a Website Cost? How to Assess Price and Total Cost
Website pricing is hard to compare when deliverables differ. Use this guide to define the scope, identify ongoing costs and calculate the total.
Read the articleWeb development 6 min read
Systems development and integrations: when should a business build a custom solution?
Duplicate entry and manual handoffs can point to a development need. Here you get a method for assessing standard tools, integrations, and custom systems development.
Read the articleLocal
Concrete examples of how local needs can become relevant offers and ads.
Local 7 min read
ChatGPT Ads for local businesses: from Oslo to Tromsø
A local ad needs more than a city name. See how the offer, landing page and measurement can be adapted to different customer needs in Norwegian cities.
Read the articleFrom insight to something that works.
Talk to us about what your business needs and where it makes sense to start.